The deal will last for three seasons, from the 2021-22 campaign which begins this weekend, through 2023-24.

As a club partner, Parimatch Tech will have access to a host of digital, social and logistical assets from Chelsea to create mutual branding opportunities.

“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion and ambition for the sport,” said Roman Syrotian, Co-Managing Director of Parimatch Tech.

Chelsea Managing Director Guy Laurence added: “The past year has been a huge success for Parimatch as they have grown and opened up new markets, while launching several groundbreaking projects. Chelsea also showed their excellence by becoming European champions for the second time in our history.

“We are delighted and proud of this partnership and the opportunities it offers. “

The deal comes after Parimatch Tech was rebranded last month from Parimatch in an effort to focus more on its B2B marketing and technology solutions.

The operator said the rebranding highlights his “technological transformation”, from his training as a retail bookmaker in Ukraine in 1994 to his growth in the online business. This included a return to its domestic market earlier this year, when Parimatch was granted the first sports betting license when Ukraine re-legalized various forms of gambling.