Baltic sports betting brand Olybet and the Italian football team Seria A Fiorentina announced a new sports partnership agreement that named the brand the team’s official regional betting partner.

Visibility of the stadium brand

The agreement between Olybet and ACF Fiorentina aims to further strengthen the sports betting brand’s exposure in European football and will see both Olybet and Olybet.TV brand displayed on the side LEDs at Artemio Franchi Stadium, home of the Serie A team, during matches in European and national competitions. ACF Fiorentina Director Joe baron said: “We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that this partnership will allow the two brands to further develop their international commercial strategy.

The partnership agreement with Olybet will provide the Serie A squad with unique new opportunities to engage with its domestic fans and sports fans across Europe through content and promotions on the brand’s platform.

We are very happy to start this partnership with Fiorentina, its leaders, its players and, above all, the fans. La Fiorentina has a long tradition and strong ambitions for the future. A multiverse of entertainment and sports news, competitions and live events will be accessible worldwide through the OlyBet.TV platform. It’s a great partnership. ”

Corey Plummer, President and CEO, Olympic Entertainment and OlyBet

Expand presence in all sports

The partnership agreement with Fiorentina is the latest step in the brand’s international development, which has so far seen the Olybet team with two of the United States’ major leagues become the official betting partner of the NHL and of the NBA in the Baltic region.

In June, the parent company of Olybet Olympic Entertainment Group signed an agreement with the NHL enable the professional hockey league to use Olybet’s presence in various establishments in Estonia, Latvia and Lithuania and increase its visibility in the region.

The agreement with the NHL followed the model of the sponsorship agreement Olympic Entertainment Group signed with the NBA in the summer of 2020, under which the professional basketball league appointed Olybet as the official betting partner in the Baltics and Slovakia throughout the summer of 2022.