NHL selects DraftKings as official sports betting partner in the United States
The National Hockey League (NHL) has teamed up with DraftKings (DKNG) as an official partner of sports betting, daily fantasy sports and iGaming south of the border.
The deal, announced on Wednesday, also includes a partnership between DraftKings and the company AT&T (T) Turner Sports. Under the terms, the Boston-based sports betting company will deliver daily fantastic data and content on the broadcaster’s digital and TV networks, including the popular website. Launderer report, for his coverage in the NHL.
The NHL has said it will grant DraftKings the use of its official marks and logos. The company also has access to the league’s “theme lotteries” and promotional efforts during the regular season and playoffs.
“As we embark on what promises to be an exciting 2021-22 season in the NHL, our partnership with DraftKings, as well as Turner Sports, will provide exciting new experiences to deepen our fan engagement,” said Keith Wachtel, NHL Commercial Director. and the first executive vice president states in a press release.
The links between the big leagues and digital sports betting are tightening in the United States, as companies like DraftKings, FanDuel and Caesars Entertainment seek to capture a growing audience of sports betting enthusiasts. This trio of companies hit an agreement with the National Football League announced in April to become the official betting partners of this league.
Betting on individual sporting events has exploded in popularity in parts of the United States, following a 2018 court ruling allowing states to regulate the activity.
In Canada, provincially owned lottery companies are currently the only place to place this kind of betting. Analysts predict Ontario, which has promised to open its doors to any competitor who can license it, will look like the US states who embraced single sports betting, once regulators opened up the market.
The NHL has not announced any official sports betting partner for Canada. Communications Director Brad Klein said Yahoo Finance Canada Wednesday that the league has 10 sports betting partners in total – seven in the United States and three internationally.
These include BetMGM, FanDuel, William Hill / Caesars, PointsBet, Bally’s and Betway in the US (Disclosure: Yahoo Sports US has a partnership with BetMGM in US jurisdictions where single sports betting is legal.) Other league partners also include Tipsport (Czech Republic), OlyBet (Baltic Region) and Liga Stavok (Russia).
DraftKings shares climbed 1.95 percent to $ 49.90 at 12:50 p.m. ET on Wednesday. The title is up 5.11% since the start of the year.
Jeff Lagerquist is a senior reporter at Yahoo Finance Canada. Follow him on twitter @jefflagerquist.