NENT wins exclusive contract with F1 Poland |
By Colin Mann
May 6, 2021
Nordic region streaming company Nordic Entertainment Group (NENT Group) and Formula 1 have entered into their first media rights partnership in Poland. From 2023, the NENT group’s Viaplay streaming service will become the exclusive Polish birthplace of Formula 1, with extensive local language coverage of the world’s most popular motorsport competition. The agreement extends NENT Group’s long-term partnership with Formula 1 to nine European markets.
The follow-up to Formula 1 in Poland grew significantly after local driver Robert Kubica made his debut for BMW Sauber in 2006. Kubica clinched a podium spot at Monza in just his third race, before claiming the first-ever victory in Poland in Formula 1 at the 2008 Canadian Grand Prix. After a devastating crash in 2011, Kubica made one of the big sporting comebacks by returning to a full-time seat with Williams during the 2019 season.
In Poland, Viaplay will offer live coverage of every Formula 1 race, qualifying and practice session of the 2023, 2024 and 2025 seasons, accompanied by studio programming and Polish commentators and experts. Four live events each season and a full package of highlights from all events will also be available in Poland on a free basis.
“The Formula 1 thrills will be an ideal complement to Bundesliga and UEFA club football on Viaplay in Poland, as well as our unique range of Viaplay Originals, films and series,” commented Anders Jensen, CEO of the NENT group. “Our Formula 1 coverage is of the highest quality and we look forward to sharing it with the many Polish fans. This agreement shows once again how NENT Group’s long-term partnerships with rights holders put us in pole position to become the European streaming champion and the market leader in Poland.
“We are delighted to announce this partnership with NENT Group’s streaming service Viaplay in Poland, which will offer sports fans exclusive live coverage of all events of the Formula 1 season, including four races in live and a full highlights package on a free basis, ”added Michaella Snoeck, Head of Media Rights Formula 1.“ Our partnership with NENT Group continues to grow stronger and we are very happy that they will engage fans with their coverage. high-quality and in-depth Formula 1h, whether at an event or from their studio in Warsaw.
NENT Group already owns the rights to Sweden, Norway, Denmark, Iceland, Estonia, Latvia and Lithuania. The company will take over the rights in Finland, where pilots Kimi Räikkönen and Valtteri Bottas are among the country’s most famous athletes, in 2022.
In Poland and the Baltic States, the sports rights of the NENT group include the Bundesliga until 2029; NHL (EST / LAT / LTU) until 2026; UEFA Champions League (EST / LAT / LTU) and UEFA Europa League until 2024; and Formula 1 until 2024 (EST / LAT / LTU) and 2025 (POL).
In the Nordic region, NENT Group holds the rights to the Bundesliga (SE / NO / DK / FI / IS) until 2029; Premier League (SE / NO / DK / FI), IIHF Ice Hockey World Championship (SE / NO / DK / FI / IS) and National Football Team Qualifications (SE / IS) until 2028; NHL winter sports (SE / NO / DK / FI / IS) and FIS (SE / NO / DK / FI) until 2026; and UEFA Champions League (DK / IS), UEFA Europa League (SE / NO / FI / IS) and Formula 1 (SE / NO / DK / FI / IS) until 2024.