July 21, 2021

Nordic Entertainment Group (NENT Group) and Polish cable operator Vectra have entered into a multi-year distribution agreement that makes NENT Group’s streaming service Viaplay available to Vectra’s 1.7 million customers.

Viaplay will launch in Poland on August 3 with a combination of Viaplay Originals, international films and series, children’s content and premium live sports such as Bundesliga football, with the Premier League and Formula 1 to follow in the future.

Vectra customers can add a Viaplay subscription to their TV, broadband Internet or mobile plans. The Viaplay app will also be available on the TV Smart 4K Box, the latest Vectra decoder based on the Android TV platform.

Kim Poder, Commercial Director of the NENT Group: “This agreement with the biggest cable TV player in Poland shows the long-term appeal of Viaplay for local viewers. In all our markets, ensuring the wide availability of Viaplay is a strategic priority and teaming up with Vectra opens up many possibilities. We look forward to welcoming Vectra customers to our unique streaming offering and to announce new partnerships in Poland in the near future.

Tomasz Żurański, CEO of Vectra: “Our mission is to meet the expectations of our customers and give them access to the best entertainment based on the latest technologies. We are extremely proud to be among the very first to sign an agreement with Nordic Entertainment Group in Poland. Viaplay is another very engaging service for cinema and sports fans in our company’s product portfolio. Thanks to the Smart TV service, our customers can also take Viaplay with them anywhere in Poland and the EU where there is internet access.

In Poland, Viaplay will be launched at a price of PLN 34 per month with an initial promotion, and will be available through third-party partnerships and direct subscriptions. The service is supported by a wide range of devices and platforms, including smart TVs from Samsung, LG, Panasonic, Sony, Philips and TCL; IOS and Android smartphones and tablets; Chromecast and Apple TV; PlayStation 4 and 5 and Xbox One; and PC and Mac.

In the Nordic and Baltic regions, the NENT group has distribution partnerships with operators and service providers such as Allente, Boxer, Stofa, Waoo and YouSee (Denmark); Elisa (Estonia); Allente, DNA, Elisa and Telia (Finland); Tet (Latvia); Allente, Altibox, Get, NextGenTel, RiksTV and Telenor (Norway); and A3, Allente, Bahnhof, Com Hem, Connext TV, Junet, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Telia and Universal Telecom (Sweden).