Extreme E extends broadcast deal with Setanta
The all-electric off-road racing series, Extreme E, has confirmed a broadcast extension with Setanta Sports in Ukraine. An additional agreement between the parties also includes broadcast coverage in Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan and Uzbekistan.
As part of the series’ growing expansion into these territories, Setanta Sports will air the first full season of Extreme E, including the live racing stream, previews and magazines on its branded Setanta Sports channels. , as well as on demand on its digital output.
Ali Russell, Director of Marketing at Extreme E, said, “We are delighted to announce our broadcast expansion with Setanta in these vital territories. As a purpose-driven sports championship committed to amplifying the benefits of electrification, it is important to build exposure for Extreme E in a market where electric vehicle sales continue to rise. There is an even bigger goal for our championship than the radical racing presented, with the need to reduce carbon emissions and tackle the climate crisis, which these territories have clearly recognised. As we expand our coverage by expanding our partnership with Setanta, I’m confident there will be continued interest in the action-packed wheel-to-wheel racing delivered by Extreme E, as well as the broader storytelling around the electrification, environment and gender equality platform of the series.
Dwyer McCaughley of Setanta Sports added: “Setanta Sports is delighted to add Extreme E to its growing portfolio of motorsports broadcasting rights. Extreme E will sit alongside Formula 1, NASCAR and Formula E, providing racing fans in Eurasia and Ukraine with world-class motorsport content. This is in addition to the best European football from the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 and top North American sports such as the NHL, NBA and UFC.