Business software automation platform startup Baton raises $ 10 million
Getting Started with the Enterprise Software Automation Platform Baton Technologies Inc. announced today that it has raised $ 10 million in new funding.
Series A was led by Activant Capital and included Global Founders Capital and Hybris founder Carsten Thoma.
Founded in 2019, Baton is a software as a solutions provider with a platform designed to automate and manage the software implementation process. The company’s platform is focused on streamlining complex implementation processes, optimizing sales funnels, and ensuring the maximum number of satisfied software customers from project initiation through to large-scale deployment.
The service is offered to other software-as-a-service companies looking to improve the implementation of their solutions with the potential to accelerate large-scale deployments.
Using Baton, users can share the status of a one-click customer implementation project with anyone while being open on a Zoom call. They can also see if a project is going to be late, which is delaying it and who is responsible, all in real time, as the work is done internally and at the customer’s.
“The process of bringing a SaaS product online is always a mishmash of emails, spreadsheets and weekly calls,” said Alex Krug, co-founder and CEO of Baton, in a communicated. “It takes hours for internal teams to research stakeholders for updates, revise project plans, and update spreadsheets they hacked together as status reports and that’s just not scalable. “
Along with the funding announcement, Baton also announced a new funding program for SaaS businesses called Baton Accelerate. Accelerate aims to provide financial support to startups looking to immediately ease capital constraints and convert bookings into revenue. The program will provide loans to SaaS companies that have sold and recorded revenue but have not yet completed implementation in the COVID-19 era.
Including the new funding, Baton has raised $ 12.5 million to date. A former investor included Emerald Development Managers, according to Pitchbook.
Image: Baton
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